Digital Data Analyst

4 days ago

Noida, Uttar Pradesh, India TechChefz Digital Full time
Job Overview:
TechChefz Digital is seeking a skilled Google Analytics Engineer to join our team. As a key member of our digital analytics department, you will be responsible for setting up and managing Google Analytics 4 (GA4) implementations, analyzing website traffic and user behavior, and providing data-driven insights to drive business decisions.

Key Responsibilities:

• Set up and configure GA4 properties for multiple websites and digital campaigns.
• Implement event-based tracking, enhanced measurement, and custom dimensions/metrics to capture meaningful user interactions.
• Utilize Google Tag Manager (GTM) to deploy tracking codes, custom tags, and triggers for event tracking.

Data Analysis & Reporting:

• Develop custom reports and dashboards using GA4's Exploration reports, Google Looker Studio (formerly Data Studio), Power BI, or Tableau.
• Analyze website traffic, user engagement, and conversion paths to identify insights that drive digital marketing and business decisions.
• Evaluate GA4 Attribution models to assess campaign performance across multiple touchpoints.

Optimization & Strategy:

• Identify conversion rate optimization (CRO) opportunities by analyzing user behavior and funnel performance.
• Work closely with marketing, development, and UX teams to provide data-backed recommendations for improving customer journeys and website experiences.
• Assist in integrating Google Ads, Google Search Console, and other marketing platforms with GA4 for holistic performance tracking.

Technical Audits & Troubleshooting:

• Conduct regular audits of GA4 configurations to ensure tracking accuracy and compliance with best practices.
• Troubleshoot data discrepancies, tracking issues, and missing event data.
• Stay updated on GA4's evolving features, privacy regulations (e.g., GDPR, CCPA), and industry trends.

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