Digital Healthcare Strategist

1 day ago

Kannur, Kerala, India beBeeHealthcare Full time ₹ 2,50,000 - ₹ 3,50,000

Role Summary:

Key Performance Marketing Responsibilities
  • Drive Growth: Develop and execute digital marketing strategies to maximize patient leads, appointments, and brand visibility for healthcare services.
  • Optimize Campaigns: Plan, manage, and optimize paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms to ensure optimal ROI.
  • Enhance Patient Journey: Conduct keyword research, audience targeting, and competitor analysis specific to healthcare to improve campaign performance.
  • Monitor and Analyze: Regularly monitor and analyze campaign performance metrics (CTR, CPL, ROAS, Patient Acquisition Cost) to inform data-driven decisions.
  • Collaborate with Teams: Work closely with content, design, and CRM teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.

Requirements:

  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 2-5 years of experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
  • Experience with lead generation, funnel optimization, and conversion tracking.
  • Understanding of healthcare patient journey and compliance norms.
  • Excellent analytical skills and ability to interpret campaign data into actionable insights.

Preferred Skills:

  • Certification in Google Ads/Facebook Blueprint.
  • Experience with healthcare CRM or patient management systems.
  • Knowledge of marketing automation platforms (HubSpot, Zoho, Mailchimp).

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