Chief Insight Officer

2 weeks ago


Ajmer, Rajasthan, India beBeeAnalytics Full time ₹ 20,00,000 - ₹ 32,00,000

Job Title: Senior Manager Consumer Insights

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Role Overview:

We are seeking a dynamic and analytical leader to join our team. As a Senior Manager Consumer Insights, you will drive data-informed decision-making across programming and marketing.

This role is critical in combining quantitative research with qualitative insights to craft compelling narratives for internal stakeholders.

You will act as the bridge between different teams — synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams.

Key Responsibilities:

  • Lead the analysis of audience data using industry-standard measurement tools.
  • Interpret and visualize large data sets to extract key performance insights.
  • Insight Generation:
  • Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities.
  • Strategy & Narrative Building:
  • Develop clear, concise, and strategic insight decks and presentations.
  • Translate data into storytelling frameworks that guide decision-making.
  • Cross-Functional Collaboration:
  • Work closely with Programming, Marketing, Qualitative Research, and Digital Strategy teams.
  • Serve as the key point of contact for quantitative insights within the broader Research & Strategy ecosystem.

Required Skills & Qualifications:

  • Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Technical & Analytical Skills:
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations.
  • Soft Skills:
  • Strong communicator with the ability to translate numbers into clear stories.
  • Collaborative mindset with the ability to work across diverse teams.
  • High attention to detail and a strategic thinker.

Preferred Qualifications:

  • Experience in broadcast, streaming, or digital content strategy.
  • Exposure to qualitative research methods and consumer insights.
  • Prior work in fast-paced environments with content or creative teams.


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