Senior Paid Media Strategist
6 days ago
Job Overview
We are seeking a highly skilled Senior Paid Media Strategist to join our team at Lotus Interworks. This individual will be responsible for architecting and executing high-performance paid media strategies, optimizing campaigns for maximum return on ad spend (ROAS) and lead quality.
About the Role
The ideal candidate will have a proven track record of managing and scaling ad campaigns across various channels, including Google, Facebook, LinkedIn, and others. They will also possess expertise in lead generation, conversion optimization, and audience segmentation.
Key Responsibilities
- Design and execute high-level paid media strategies that drive business growth
- Optimize campaigns for maximum ROAS and lead quality using advanced paid media tactics
- Scale ad budgets from 1X to 5X ROI using data-driven insights and experimentation
- Own key performance metrics, including budget allocation, performance insights, conversion rates, and lifetime value (LTV)
- Align paid traffic with high-intent sales funnels for predictable revenue growth
- Run A/B tests, audience experiments, and creative optimizations to fine-tune every dollar spent
Requirements
- At least 1M+ in ad spend targeting small businesses (SMBs)
- Proven track record of driving high-intent SMB leads and scalable revenue growth
- Expertise in lead generation, conversion optimization, and audience segmentation
- Strong understanding of digital marketing metrics, including CAC, LTV, and lead-to-sale ratios
- Ability to design high-level strategy and execute tactical plans
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