IndusInd Bank Marketing Manager

2 weeks ago


Gurgaon, Haryana, India IndusInd Bank Full time
Digital Business Growth Opportunities

IndusInd Bank is expanding its digital capabilities and seeks a skilled Digital Business Growth Strategist to lead this initiative.

About the Opportunity:

This role offers an exceptional chance for a seasoned professional to develop and execute strategies that drive digital business growth and user engagement.

Main Responsibilities:
  • Strategy Development: Develop and execute strategies to drive adoption and engagement across customer segments.
  • Tactical Execution: Execute strategies developed in collaboration with cross-functional teams.
Key Success Metrics:
  • User Acquisition: Acquire new users through effective marketing and promotion strategies.
  • User Retention: Retain users through continuous engagement and personalized experiences.
  • Cross-Sell and Upsell: Drive cross-sell and upsell opportunities through targeted campaigns and promotions.
Requirements:
  • Relevant experience in campaign/CRM management for a digital business/app.
  • Prior experience in executing D2C campaigns and content strategy.
  • Working knowledge of SQL and at least one campaign management tool - Moengage, Clevertap, or Google Analytics.


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