Digital Advertising Campaign Manager
4 days ago
The Privee Group is seeking a highly skilled Performance Marketing Specialist to join our team.
This role requires expertise in managing and optimizing digital advertising campaigns to drive conversions and return on investment (ROI) for clients. The ideal candidate will have a deep understanding of paid media, analytics, and data-driven decision-making.
Main Responsibilities:
- Plan, execute, and optimize paid ad campaigns across multiple platforms, including Google Ads and Meta Ads.
- Analyze campaign performance and implement strategies for improvement, ensuring optimal ROI.
- Conduct A/B testing to optimize ad creatives and targeting, driving increased engagement and conversion rates.
- Track key performance indicators (KPIs) and provide actionable insights for budget allocation.
- Stay up-to-date with industry trends and platform updates, applying this knowledge to inform campaign strategies.
- Collaborate closely with the content and design teams to align ads with brand messaging and enhance overall campaign effectiveness.
Qualifications & Skills:
- Bachelor's degree in Marketing, Advertising, or a related field.
- 2-4 years of experience in performance marketing, with a proven track record of success.
- Proficiency in Google Ads, Facebook Ads Manager, and analytics tools, such as Google Analytics.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and develop effective solutions.
- Experience with conversion rate optimization (CRO) and retargeting strategies, ensuring maximum ROI from digital campaigns.
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