Senior Mobile Games User Acquisition Strategist

1 day ago

Udaipur, Rajasthan, India beBeeUserAcquisition Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
User Acquisition Specialist Role Description

Are you a seasoned professional with expertise in user acquisition for mobile games? Do you have a passion for scaling social and hypercasual titles while maximizing ROI? We're seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team.

This is a unique opportunity to leverage your technical expertise, strategic thinking, analytical rigor, and creative collaboration skills to drive user acquisition success. As a key member of our growth team, you will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

Key Responsibilities:

  • Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.

Required Skills & Qualifications:

  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

Benefits:

This role offers the opportunity to work with a talented team of professionals who are passionate about driving user acquisition success. You will have the chance to develop your skills, take on new challenges, and contribute to the growth of our business.

Others:

We value diversity, equity, and inclusion in our workplace and strive to create an environment where everyone can thrive. If you're a motivated and results-driven individual who is passionate about user acquisition, we encourage you to apply for this exciting opportunity.

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