Digital Media Specialist

1 month ago


Hyderabad, Telangana, India NxtWave Full time

About NxtWave

NxtWave is an Ed-Tech startup revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals. Founded by Rahul Attuluri, Sashank Reddy, and Anupam Pedarla, NxtWave has earned a reputation for excellence as an official partner for NSDC under the Ministry of Skill Development & Entrepreneurship, Government of India.

We are looking for a dynamic Digital Media Specialist to join our team. You will be responsible for managing day-to-day social media activities, content creation, community engagement, and tracking performance across all platforms. This role is critical for building our brand's online presence and driving audience engagement.

Key Responsibilities:

  1. Content Creation and Publishing:
  • Develop, curate, and schedule engaging content (posts, stories, Reels, etc.) across platforms like Instagram, Facebook, YouTube, and LinkedIn.
  • Collaborate with the design and content teams to ensure brand consistency in tone and style.
Community Management:
  • Monitor and respond to comments, messages, and queries in a timely and professional manner to enhance community engagement.
  • Manage and grow social media audiences across platforms by engaging with followers and identifying potential influencers for collaboration.
Campaign Support:
  • Assist in executing social media campaigns for launches, events, and promotions, ensuring all content aligns with the brand's goals.
  • Collaborate with the performance marketing team to boost content and manage paid social campaigns as needed.
Performance Tracking & Reporting:
  • Track, analyze, and report on key metrics, providing insights into audience growth, engagement, and the performance of individual posts and campaigns.
  • Prepare weekly and monthly social media reports to identify areas for improvement and success.
Trend Monitoring & Innovation:
  • Stay updated with the latest social media trends, algorithm updates, and platform features to ensure the brand remains ahead of the curve.
  • Recommend new ideas, tools, and creative strategies to drive innovation and audience engagement.
Content Calendar Management:
  • Support the management of the social media content calendar, ensuring that content is timely and relevant.
  • Work with other departments (content, design, marketing) to ensure timely delivery of assets for upcoming posts and campaigns.
Competitor Analysis:
  • Monitor competitor activity and industry trends to identify opportunities for differentiation and growth.

Salary: ₹8-12 lakhs per annum, depending on experience.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • 6-12 months of experience in social media management, content creation, or digital marketing.
  • Strong understanding of major social media platforms (Instagram, YouTube, and LinkedIn).
  • Excellent communication skills, both written and verbal.
  • Creative mindset with the ability to think strategically.
  • Ability to multitask and work in a fast-paced environment.


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