Word Weaver

Content Specialist

We are seeking a highly skilled Content Specialist to join our team. As a key member of our content creation team, you will be responsible for developing and implementing effective content strategies that drive engagement and conversions.

Key Responsibilities:

• Create Product Descriptions/Summaries: Craft compelling product descriptions that highlight key features, benefits, and unique selling points.
• Meta Ads Landing Pages: Develop persuasive meta ad copy and optimize landing pages to improve user experience and conversions.
• Research Development: Conduct in-depth market research, trend forecasting, and competitor analysis to inform content creation.
• Off-Page Content: Write and publish engaging articles, blogs, social bookmarks, and forum posts to increase brand visibility and drive traffic.
• Trend Research: Stay up-to-date on industry trends and developments to create relevant and informative content that resonates with our target audience.
• On-Page Content: Create SEO-optimized content for product listing pages, blogs, and other key sections of our website.

Required Skills & Qualifications:

• Bachelor's or Master's degree in English, Communications, or a related field.
• Proven experience in copywriting or content creation, preferably in an e-commerce or digital marketing setting.
• Strong writing and editing skills with the ability to craft clear and concise copy.
• Solid understanding of SEO principles and how to apply them to content creation.
• Familiarity with Google Analytics and other content management systems.
• Proficient in MS Office and other common tools.
• Ability to analyze and interpret data to optimize future content strategies.
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines.