Content Strategist
1 week ago
Company Overview
Welcome to Styleverse lifestyle pvt Ltd, a leading fast-paced fashion brand that has been revolutionizing the Indian market since 2012. Our mission is to liberate the spirit of adventure and individuality, making everyday comfortable and exceptional for our customers.
We have come a long way from our humble beginnings, growing into a strong team of over 200 passionate fashion enthusiasts who are dedicated to serving the country with Gen Z aspirational trends in Men's Western Wear. With a commitment to quality products, durability, and affordability, we offer high-quality fabrics, vivid designs, and color patterns that allow our customers to express themselves freely.
Our success has earned us several accolades, including being a top 5 Brand on Ajio.com, a Top 10 Brand on Myntra, launching our own website -Tigc.in, and introducing our Women's Western Wear brand – Freehand.
Job Description
We are seeking an experienced Content Strategist to oversee the creation, management, and optimization of product content and catalogues for both online and offline retail marketing channels. The ideal candidate will have a deep understanding of retail dynamics, content strategy, and catalogue development to ensure seamless integration of product information, high-quality visuals, and brand alignment across platforms.
Key Responsibilities:
- Develop and execute content strategies to enhance product visibility and consumer engagement across online and offline platforms.
- Create compelling and accurate product descriptions, specifications, and marketing copy aligned with brand guidelines.
- Oversee the end-to-end development of product catalogues for print and digital channels, ensuring accuracy and visual appeal.
- Collaborate with design and creative teams to ensure catalogues meet brand and marketing objectives.
- Update and maintain product catalogues regularly to reflect new launches, seasonal updates, and promotions.
- Optimize content for e-commerce platforms, ensuring consistency and adherence to SEO best practices.
- Manage product listings, images, and content across online marketplaces, websites, and mobile apps.
- Coordinate with digital marketing teams to align product content with online campaigns.
- Develop and manage product content for print materials, including brochures, flyers, and in-store displays.
- Ensure catalogues and content are tailored for regional and store-specific marketing needs.
Required Skills and Qualifications
We are looking for a highly skilled Content Strategist with a Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's preferred). The ideal candidate will have 7-8 years of experience in content and catalogue management, preferably in the retail or e-commerce sector.
The selected candidate will be proficient in content management systems (CMS) and software such as Adobe InDesign, Photoshop, or similar tools. Excellent writing, editing, and proofreading skills are essential, as well as strong project management and organizational abilities to handle multiple deadlines.
Benefits
We offer a competitive salary of ₹12,00,000 per annum, plus additional benefits, including health insurance, paid time off, and opportunities for professional growth and development.
Location
This role is based in Bangalore (WFO - Full-time), and the successful candidate will be required to work from our office.
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