Head of Brand Strategy

3 weeks ago


Connaught Place, Delhi, India SMA - Strategic Management Alliance Full time
Brand Experience Director

Drive the passenger experience strategy at the airport, enhancing the complete passenger journey, including marketing with the non-aero side. Support airlines and freight forwarders teams.

Key Responsibilities:
  • Brand Management: Define positioning strategy and drive execution through multiple platforms: online, offline, ATL, BTL, marketing programs, and campaigns.
  • Strategic Tie-Ups: Lead strategic tie-ups with industry, customers, channel partners, and regulatory bodies.
  • Process Enhancement: Enhance processes and practices to ensure high-quality passenger experience.
  • Marketing: Drive topline sales numbers and revenues and increase sales per passenger.
  • New Product/Experience Development: Develop new revenue streams and innovative programs based on consumer insights from market research.
Team Structure:
  • Manager of Brand
  • Associate Manager of Brand
  • Managers and Associate Managers of Research
  • Manager of Consumer Engagement
  • Associate Manager of Consumer Engagement
Financial Dimensions:
  • Manage brand and marketing budget of 50-60 crores.
  • Ensure positive ROI for activities.
Key Performance Indicators:
  • Enhance passenger experience across terminals.
  • Increase Skytrax rankings from 37 to the top 10 in the next 3-5 years.
  • Champion consumer brand experience and engagement.
Qualifications:
  • PGDBM or MBA
  • 15+ years of marketing experience, with 2-3 years in team leadership roles.
  • Experience in FMCG, commercial retail, or similar large-scale industries.
  • Exposure to market dynamics, product development, communications, and consumer research is desirable.


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