Senior B2B Demand Generation Strategist
4 days ago
About Elucidata
We are a leading deep-tech company dedicated to accelerating life sciences R&D. Our mission is to power data-centric biological discovery through 3 key aspects of our technology- Data Harmonization, Data & AI Cloud, and AI Insights. Recognized as the 'Most Innovative Biotech Company, 2024' by Fast Company, Elucidata is Series A funded and is expanding its marketing team in India.
About the Role
We are seeking a seasoned B2B Demand Generation Leader in India to drive the conceptualization and planning of our demand generation pipeline. This role is at the center of a cross-functional stakeholder group across sales, inside sales, product marketing, and brand marketing, building strong working relationships with key stakeholders.
Key Responsibilities:
- Strategize, develop, manage, track, and optimize multi-channel marketing campaigns tailored for mid-market and large enterprises, driving high-impact engagement.
- Take ownership of 20% of the company's pipeline targets, leading both inbound and outbound initiatives to fuel growth.
- Craft and deploy strategies that build intent, guiding prospects through the funnel with engaging form fills and targeted actions.
- Collaborate with SEO experts, the Product Marketing Manager, and Content Writers to shape campaigns that spark awareness and interest through top-of-funnel strategies.
- Lead and inspire a team of digital marketing/CRM specialists and SDRs, fostering a culture of growth and excellence.
- Execute paid campaigns, and seamlessly onboard and manage vendors to amplify Elucidata's marketing reach.
- Create a structured feedback loop with sales and inside sales to ensure campaigns resonate both internally and externally.
- Continuously measure and report digital marketing performance through CRM (Pardot), evaluating against ROI and KPIs to make data-driven decisions and build a powerhouse lead generation engine for enterprise sales.
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