
Creative Content Specialist
2 days ago
As a Senior Copywriter, you will create impactful copy that converts marketing goals into engaging stories. You will collaborate with a dynamic team of writers and designers to generate ideas and scripts for various formats including short-form videos, ads, and social media content.
The ideal candidate should have 3-5 years of experience in copywriting, showcasing their ability to think creatively across different formats. They should possess excellent writing, editing, and proofreading skills, with a keen eye for detail, language, flow, and grammar.
A key aspect of this role is adapting tone and messaging for diverse audiences, while taking ownership of the copy throughout its completion. The successful candidate will also contribute to building a brand's voice.
Key Responsibilities:
- Translate marketing goals into compelling copy for lead generation to brand storytelling
- Generate ideas and scripts for short-form videos, reels, and ads
- Develop copy for communication pieces, including social media content, web pages, digital ads, brochures, press ads, emailers, posters, WhatsApp messages, SMS, web banners, blogs, and other digital assets
- Work on nurture campaigns, reminder emails, and growth-focused messaging
- Craft sharp CTAs, headlines, and hooks grounded in psychology and user behavior
- Collaborate closely with designers to build wireframes and final creatives
- Balance volume with quality and consistently deliver strong output across multiple touchpoints
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