Senior Public Relations Specialist

1 day ago

Ahmedabad, Gujarat, India beBeeHospitality Full time ₹ 10,00,000 - ₹ 15,00,000
PR Associate - Hospitality

We are seeking a dynamic PR Associate specializing in the hospitality sector to join our team. This role requires someone who understands the pulse of hospitality and can craft compelling stories that resonate with media and target audiences.

This position involves drafting press materials, building and maintaining targeted media lists, managing event logistics, compiling detailed reports, conducting research, and ensuring timely client interactions. The ideal candidate will have a strong background in PR, excellent communication skills, and proficiency in social media platforms.

  • Draft Press Materials: Create engaging press releases, property listing notes, pitch documents, event calendars, guest chef profiles, and media FAQs tailored to hospitality clients.
  • Media Relations: Build and maintain targeted media lists specific to travel, lifestyle, F&B, and hospitality publications. Manage media invites, handle follow-ups with journalists, bloggers, food critics, and influencers, and conduct in-person media rounds.
  • Event Coordination: Assist with hospitality-centric events including hotel launches, food festivals, staycations, tasting menus, and experiential press previews. Manage logistics, checklists, media kits, and post-event media coverage.
  • Reporting & Analysis: Compile detailed monthly reports including coverage summaries, cost-benefit analysis, and campaign performance metrics. Monitor hospitality trends and client mentions in media.
  • Research Support: Conduct relevant secondary research for new hospitality ventures, tourism trends, concept pitches, and seasonal campaigns.
  • Client Communication: Maintain timely and professional client interactions. Share MoMs within 24 hours, send weekly status updates, and proactively flag media opportunities.
  • Media Opportunity Mapping: Track key hospitality awards, editorial calendars, and influencer collaborations to align with client objectives.
  • Campaign Execution: Manage end-to-end implementation of hospitality PR campaigns, ensuring all deliverables meet quality standards and are delivered on schedule.

Requirements:

  • Bachelor's degree in Communications, Public Relations, Journalism, Hospitality Management, or related fields.
  • 2-3 years of experience in PR, ideally with clients in hospitality, travel, or lifestyle sectors.
  • Strong written and verbal communication skills with an eye for detail.
  • Familiarity with hospitality media, influencers, and digital travel trends.
  • Ability to multitask, manage time efficiently, and work collaboratively in a team.
  • Proficiency in social media platforms, online press release distribution, and content tools.
  • Passion for hospitality, storytelling, and brand positioning in a competitive space.

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