
Lead Generation Strategist for Electric Vehicle Brand
7 days ago
We are seeking a skilled freelancer or performance agency to manage and optimize Google Ads campaigns focused on lead generation, test drive signups, and pre-orders for a leading electric vehicle brand.
The ideal candidate will have solid experience handling high-performance digital growth initiatives across multiple markets. They will be responsible for launching and managing Google Ads campaigns, conducting research on keywords and audiences specific to EV buyers, optimizing campaigns for return on ad spend (ROAS), cost per acquisition (CPA), and conversions, collaborating on ad copy, landing pages, and creatives, and delivering performance insights and suggesting ongoing improvements.
- Launch and manage Google Ads campaigns (Search, PMax, Display, YouTube)
- Conduct research on keywords and audiences specific to EV buyers
- Optimize campaigns for ROAS, CPA, and conversions
- Collaborate on ad copy, landing pages, and creatives
- Deliver performance insights and suggest ongoing improvements
Key Responsibilities:
Target Regions: India, UAE, France, Singapore, Germany, USA
Requirements:
Solid experience with e-commerce or mobility campaigns
Strong portfolio in Performance Max, attribution, smart bidding
Confident with English fluency required; other languages are a plus
Bonus: Background in EV, clean tech, or automotive is a plus.
Compensation: Flexible and negotiable (fixed fee or % of ad spend); performance bonus tied to KPIs (ROAS, lead quality).
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