Digital Programmatic Expert

1 week ago

Gulbarga, Karnataka, India beBeeCampaign Full time ₹ 15,00,000 - ₹ 18,00,000
Programmatic Campaign Manager

We are an integral part of a leading media and advertising agency network, providing strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services.

We play a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey.

This is an exciting role that entails managing day-to-day performance of campaigns across different Demand Side Platforms (DSPs) and related platforms.

  • Succeeding in managing campaign executions across all regions, serving as the primary point of contact with agency and platform stakeholders.
  • Managing campaigns on DSPs through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, to ensure all Key Performance Indicators (KPIs) are met (delivery, performance, revenue goals, etc.).
  • Working with agency teams to develop best-in-class solutions based on available technology.
  • Overseeing media tracking and analytics set up and implementation.
  • Communicating day-to-day format, screen, and inventory performance to clients and agencies as needed.

This may be the right role for you if you have:

  • 4-6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert-level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. Google DV360/TTD/Amazon DSP experience is preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Able to proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving dynamic environment.
  • Proficient in Microsoft Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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