Strategic Fashion Marketing Manager

3 weeks ago


Ahmedabad, Gujarat, India Plus Curvves Full time
Role Overview

We are seeking a highly skilled Marketing and Brand Strategist to join our team at Plus Curvves. This is an exciting opportunity for a creative and results-driven individual to take our brand to the next level.

About Us

Plus Curvves is India's first fashion-forward swimwear brand, committed to bringing bold, vibrant, and head-turning designs to the market. We're growing fast, and we need a marketing superstar to help us achieve our goals.

Responsibilities

The successful candidate will be responsible for:
Developing and implementing effective content strategies to engage our audience
Collaborating with influencers and creators to produce high-quality visual content
Creative ideation for Reels, posts, and stories that excite and inspire our followers
Working with agencies to create stunning content videos that wow our audience
Designing new campaigns to make our swimwear the talk of the town
Building relationships with media and industry insiders to secure PR coverage
Establishing a strong brand presence on social media platforms
Launching customer retention and engagement campaigns to turn first-time buyers into loyal customers
Communicating seamlessly with vendors, agencies, and creative teams to ensure seamless execution of projects
Managing website updates for new collections and campaigns
Developing brand guidelines, mood boards, and positioning that reflect our bold vision

Requirements

To be successful in this role, you will need:
A degree in Marketing or a related field
3-4 years of experience in managing Social Media, PR activities, and Brand Communication, preferably for the Fashion or Clothing Brand
A proven track record of delivering successful marketing campaigns
Excellent communication and project management skills
A passion for fashion and a deep understanding of the swimwear industry
A creative genius with a knack for strategy and multitasking abilities

Benefits

We offer a competitive salary of ₹1,200,000 per annum, plus a range of benefits including:
Work-life balance and flexible working hours
Opportunities for professional growth and development
A fun and dynamic work environment
Regular team-building activities and social events
Access to the latest technology and tools to support your work

Why Choose Us?

We're building something unique and want someone who's excited to be a part of that journey. You'll have the freedom to innovate, create, and make a difference every single day. Our team is fun, energetic, and passionate about making waves in the fashion industry.

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