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Marketing Communications Lead

2 weeks ago

Kota, Rajasthan, India eQOURSE Full time

eQOURSE is at the forefront of digital education, and as our Marketing Communications Lead, you'll be instrumental in elevating our brand presence and driving engagement across multiple channels.

About eQOURSE

We're a fast-growing edTech company committed to innovation and excellence. Our goal is to provide comprehensive solutions that meet the evolving needs of learners and educators.

Job Overview

As the Marketing Communications Lead, you'll develop and implement strategic marketing initiatives, focusing on content creation, digital media planning, and social media management. This critical role involves collaborating with cross-functional teams to achieve our marketing objectives and deliver measurable results.

Key Responsibilities
  • Brand Development: Craft and implement a compelling brand strategy, highlighting eQOURSE's unique value proposition and differentiators.
  • Content Creation: Oversee the development of high-quality content, including blog posts, social media posts, and email newsletters, to engage and inform our target audience.
  • Digital Media Planning: Develop and execute data-driven digital media strategies across various platforms, focusing on reach, engagement, and conversions.
  • Social Media Management: Manage and optimize our social media presence, creating and curating content to drive engagement, community growth, and website traffic.
  • Campaign Measurement: Track and analyze campaign performance, providing actionable insights to inform future marketing strategies.