Content Strategist
4 weeks ago
About the Role:
A Content Writer at Affinco Solutions P LTD will play a pivotal role in crafting engaging content that resonates with our audience. This individual will be responsible for researching and generating ideas, writing and editing content, and optimizing it for search engines. They will also collaborate with cross-functional teams to develop content strategies and create content for various channels.
Key Responsibilities:
- Researching and generating ideas for content
- Writing and editing clear, compelling, and grammatically correct content
- Optimizing content for search engines (SEO)
- Collaborating with cross-functional teams to develop content strategies
- Creating content for various channels, including websites, blogs, social media, and email newsletters
- Staying updated on industry trends and incorporating them into content
- Proofreading and fact-checking content to ensure accuracy
- Developing content and adhering to deadlines
- Conducting keyword research and using SEO best practices to increase traffic
- Measuring and analyzing content performance using relevant tools
- Adhering to brand guidelines and maintaining consistency in voice and tone
Required Qualifications:
- Bachelor's degree
- Proven experience as a content writer or similar role
- Demonstrated portfolio of published articles and web content
- Proficiency in SEO and keyword research
- Excellent writing and editing skills with attention to detail
- Understanding of content management systems (CMS) and digital publishing
- Ability to work independently and meet tight deadlines
- Strong research skills and ability to synthesize information
- Familiarity with social media platforms and content distribution
- Knowledge of analytics tools, such as Google Analytics, and content performance metrics
- Ability to adapt writing style for different audiences and channels
- Excellent communication and interpersonal skills
- Creativity and ability to generate original ideas
- Adaptability to changing priorities and requirements
- Understanding of branding and content marketing principles
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