Digital Growth Strategist

4 days ago


Pune, Maharashtra, India TraceLink Full time
About Us

TraceLink is a pioneering software solutions company, dedicated to digitizing the pharmaceutical supply chain and enhancing compliance, visibility, and decision-making. Founded in 2009, we have grown to become a global leader with 8 offices, over 800 employees, and more than 1300 customers across 60 countries.

Our Mission

We protect patients worldwide by providing innovative software solutions that enable multi-enterprise collaboration and enhance our clients' business capabilities.

Job Title: Digital Growth StrategistAbout the Role

We are seeking a skilled Digital Growth Strategist to join our team onsite in Pune. As a key member of our sales development team, you will be responsible for qualifying and maturing TraceLink's inbound leads globally.

Key Responsibilities
  • Gather market intelligence and conduct thorough research on customer and prospect accounts using public and private data sources.
  • Qualify and score inbound/outbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness.
  • Maintain accurate account intelligence briefs for Sales Development Representatives (SDRs) and Account Executives (AEs) to prepare them for prospect and customer meetings.
  • Leverage teammates to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities.
  • Collaborate with partners, including Finance, Marketing, Sales Operations, and Business Management, to enrich, cleanse, and triage account data.
  • Document activity in Salesforce and report qualitative and quantitative results on a weekly basis.
Requirements

To succeed in this role, you should possess:

  • Experience in Market Development, Sales Development, Inside Sales, Lead Generation & Business Development, or similar roles.
  • A proven ability to effectively research, qualify, and react to leads and business opportunities.
  • A professional communication style through both written and verbal channels.
  • Confident user of Salesforce.com, Marketo, or similar applications, and the MS Office Suite.
  • The ability to operate in a professional and empathetic manner, capable of managing time and prioritizing tasks effectively.
  • Educated to degree level.
About You

If you're a motivated individual with a passion for digital growth and a strong desire to make a meaningful impact, we encourage you to apply for this exciting opportunity.



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