Creative Strategist

7 days ago

Mumbai, Maharashtra, India Affinity Global Inc Full time

{"h2": "Creative Strategist at Affinity Global Inc", "p": ["We are seeking a highly skilled Creative Strategist to join our team at Affinity Global Inc. As a key member of our creative studio, you will be responsible for developing and executing effective mobile advertising campaigns that drive results for our clients.", "Our ideal candidate will have a strong grasp of the digital landscape, including AI, web technologies, devices, and key digital principles. You will work closely with our design and development teams to bring innovative ideas to life and deliver high-quality creative products.", "Key responsibilities will include conceiving and developing mobile advertising campaigns, creating engaging concepts and designs, overseeing campaigns from production to completion, and leading and managing the design and development team.", "If you are a creative and strategic thinker with a passion for mobile advertising and a drive to innovate, we encourage you to apply for this exciting opportunity.", "About Affinity Global Inc", "Established in 2006, Affinity Global Inc is an advertising technology holding company that ideates, invests, and develops businesses around the intersection of technology, media, and advertising. Our company operates 7 different business units, including mCanvas, SitePlug, VEVE, AdopsOne, YieldSolutions, Nucleuslink, and Opinary.", "mCanvas is an award-winning storytelling platform that works hard to change the way mobile ads are perceived. We pride ourselves in creating unique, compelling, technology and AI-driven stories and presenting them in an interactive manner.", "We are looking for an experienced Creative Strategist with a drive to work in a fast-paced environment while thinking quickly on their feet. Unlike standard mobile advertising solutions, we empower brands to weave effective brand stories by etching mobile sensors and features into the ad creative.", "The primary responsibility of this position is to create strong conceptual and strategy-based advertising across mobile media for clients. The role leads the creative studio culturally and is responsible for the quality of the creative product and output.", "The Role", "Conceive, develop and execute effective mobile advertising campaigns", "Create engaging concepts and mesmerizing designs to achieve the highest level of connect with the clients' target groups", "Oversee campaigns from production to completion", "Lead and manage the design and developing team; schedule and prioritize their queues", "Ensure that the working processes (planning, documentation, execution, etc.) are run efficiently", "Brainstorm ideas and concepts with other members of the creative team", "Work with designers, and developers to determine feasibility", "Pitch ideas to clients by clearly articulating benefits of the team's creative concepts", "Give thoughtful, professional, and direct communication to team members; in particular, give focused, substantial feedback to our creative team and their work", "Follow the latest trends in mobile advertising, design and marketing", "Gather feedback from the sales team and incorporate it in the concepts", "Should be able to cope with pressure and tight deadlines", "What you'll need to be successful", "3-4 years of experience in an agency environment", "Strong grasp of the digital landscape, especially its parameters and design possibilities", "Knowledge of AI, web technologies, devices, device sensors and key digital principles", "Experience of working with the team of designers, copywriters, web developers and sales", "Proficient in English, with excellent grammar, spelling, and vocabulary. Fluency in additional languages is a plus.", "Polished client presentation skills, demonstrating a clear vision of how the work addresses problems and requirements set forth in a creative brief", "Strong organizational skills"]}

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