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Senior Brand Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

Job Overview:

We are seeking a seasoned marketing professional to lead our brand marketing efforts.

This is an exciting opportunity to join our team and drive growth in international markets, including the US, UK, Australia, Canada, and GCC.

You will be responsible for developing and executing 360-degree campaigns that resonate with our target audience.

A strong background in consumer tech is essential, with experience working with international markets at firms catering to the NRI audience.

Key Responsibilities:

  1. Develop and execute go-to-market strategies for new products
  2. Collaborate with creative media agencies to deliver engaging campaigns
  3. Lead cross-functional teams to drive campaign execution and results
  4. Analyze campaign performance and provide data-driven insights
  5. Take qualitative calls based on judgment when necessary

Requirements:

  • 4-8 years of brand marketing experience in consumer tech
  • Experience working with international markets at consumer tech firms catering to the NRI audience
  • Familiarity with AOPs (area of protection) strategy development
  • Strong understanding of creative media agencies and their role in marketing campaigns
  • Data-forward thinking and analytical skills

Bonus Points:

  • Experience with building and executing go-to-market strategies for new products
  • Familiarity with AOPs (area of protection) strategy development
  • Ability to take qualitative calls based on judgment