Digital Marketing Strategist

2 weeks ago

Bengaluru, Karnataka, India beBeeAutomation Full time ₹ 20,00,000 - ₹ 25,00,000
Marketing Automation Specialist

Job Summary:

Key Responsibilities:

  • Identify and implement best marketing automation software and technology solutions into clients existing infrastructure.
  • Ensure all marketing strategies align with client objectives by analyzing metrics such as conversion rates, cost per lead, and click through rates.
  • Optimize marketing campaigns, customer engagement, and overall business performance through data analysis and leveraging various marketing technology tools.

Requirements:

  • Experience in Google Analytics, Braze campaign management, and mParticle CDP.
  • Hands-on expertise on GA, GTM, and Braze.
  • Strong problem-solving skills and ability to interpret metrics for future improvement.
  • Excellent communication and prior experience working directly with business stakeholders.

Skills:

  • HTML, HTML5, JavaScript, Google Analytics - Campaign.
  • Intermediate level in using new technology solutions such as project management software, digital advertising platforms, and database management and analytics.

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