Senior Mobile Analytics Professional

1 day ago

Kannur, Kerala, India beBeeAnalytics Full time ₹ 10,00,000 - ₹ 15,00,000
Job Summary

We are seeking a skilled and experienced Mobile Analytics Specialist to join our organization. As a key member of our performance marketing team, you will be responsible for delivering high-quality data insights and driving business growth through mobile analytics strategies.

About the Role

The ideal candidate will have a deep understanding of mobile analytics tools, attribution models, and post-install event tracking. You will work closely with our performance marketing teams to identify areas for improvement and implement data-driven solutions to drive installs, engagement, and revenue.

Key Responsibilities

  1. Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  2. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  3. Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  4. Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  5. Identify and resolve attribution discrepancies across platforms and reporting systems.
  6. Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  7. Document all technical setups and collaborate with performance marketing teams.

Requirements

  1. 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  2. Strong understanding of mobile attribution models and post-install event tracking.
  3. Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  4. Experience working with paid acquisition tracking for mobile apps.
  5. Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  6. Clear communication skills to bridge technical insights with marketing needs.

Nice to Have

  1. Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  2. Knowledge of privacy-first tracking approaches and consent frameworks.
  3. Exposure to funnel reporting and cohort analysis for mobile growth.

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