Lead Generation Specialist

3 weeks ago


Uncha Samana, India Upriver Full time
About Upriver Ecommerce

Upriver Ecommerce Pvt Ltd is a cutting-edge, tech-enabled marketplace management company that empowers brands and retailers to excel in online sales on prominent platforms like Amazon, Flipkart, Nykaa, and more. Our team of industry experts, with a deep understanding of the retail and ecommerce sectors, envisioned the growth of the online channel and recognized the need for a specialized firm to drive success.

Our Mission

Aligned with the needs of our clients, our service portfolio encompasses strategy creation to 360-degree execution support, ensuring complete ownership and responsibility of the online channel. We serve as the online arm of our clients' organizations, with our account managers fully accountable to our clients.

Job Summary

We are seeking a highly motivated and self-driven Lead Generation Specialist to join our team. The ideal candidate will have 1-4 years of experience in lead generation, with a strong background in using LinkedIn Sales Navigator, email marketing, and marketing tools.

Key Responsibilities:
  • Develop a lead generation strategy through email, LinkedIn, and other social media channels.
  • Conduct cold calls and generate leads.
  • Research primary and secondary lead data using LinkedIn Sales Navigator, Yelp, and other database tools.
  • Collaborate with content and marketing teams to develop marketing content for customers and potential customers for LinkedIn Content Strategy.
  • Work with the Creative team to develop effective messaging strategies and create compelling messaging for target clients.
  • Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through LinkedIn and email marketing.
  • Measure results, optimize LinkedIn lead nurturing and email messaging workflows, and implement recommendations to optimize campaign performance.
  • Identify suitable accounts for the company in global markets.
  • Identify key decision-makers to reach out to in those specific accounts.
  • Reach out to them and build a working rapport.
  • Explain and pitch our core value proposition to these stakeholders.
  • Follow up via various channels to lock in a demo for our Sales team.
Requirements:
  • Confident and self-driven with excellent verbal and written communication skills.
  • Experience with LinkedIn Sales Navigator, email marketing, marketing tools, and great analytical skills.
  • Experience of working with sales intelligence tools like Apollo, Lusha, etc.
  • Experience working in digital or B2B customer acquisitions, preferably with agencies.
  • Previous or current experience in reaching out to prospects on LinkedIn and/or via email.
  • Some experience with using email templates and marketing automation.
  • Familiarity in nurturing prospects into leads by creating message sequences.
  • Basic knowledge of CRM.

We are specifically looking for a person with experience only in lead generation. If you are a motivated and results-driven individual with a passion for digital sales, we encourage you to apply for this exciting opportunity.



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