
Transforming Mental Health Through Performance Marketing
2 weeks ago
We're seeking a talented freelancer to help us scale our mental health impact with strategic, creative, and accountable advertising campaigns.
Key Responsibilities:
- Develop and execute paid advertising strategies on Meta and Google Ads for growth, brand awareness, lead generation, and conversions.
- Take end-to-end ownership of campaign setup, optimization, and reporting.
- Design and manage ad creatives, including script ideas, copy, and visuals.
- Provide weekly reports with clear key performance indicators (KPIs) such as cost per acquisition (CPA), click-through rate (CTR), cost per lead (CPL), and booking rate.
About the Role:
This is an exciting opportunity to join our mission to transform mental health in India. We're looking for someone with experience working with early-stage startups and a strong analytical skillset.
Required Skills and Qualifications:
- Background in D2C, wellness, healthcare, or mobile apps.
- Strong analytical skills, including proficiency in Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), and Mixpanel.
- Creative sensibility and ability to develop reel-first, human storytelling ideas.
- Reliability, responsiveness, and a strong interest in mental health or wellness.
What We Offer:
A fast-paced and dynamic work environment with opportunities for growth and development. You will be part of a team that is passionate about making a positive impact on mental health.
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