Software Marketing Strategist

6 days ago


Delhi, Delhi, India Cvent Full time

Cvent is a leading meetings, events, and hospitality technology provider with over 4,700 employees and nearly 22,000 customers worldwide. Our company culture emphasizes fostering intrapreneurship, encouraging Cventers to think and act like individual entrepreneurs.

Job Description

Key Responsibilities:

  • Create demand generation plans for Cvent's SaaS solutions in APAC MEA markets.
  • Develop campaign processes (plan, create, launch, manage) to drive lead generation.
  • Identify opportunities for brand awareness through publications, partnerships, and content creation.
  • Execute marketing plans and campaigns for SaaS portfolio across APAC MEA.
  • Collaborate with sales and marketing teams to understand challenges and develop growth programs.
  • Analyze and report on campaign performance, including monthly and quarterly reviews.

Requirements:

  • MBA degree from a reputable business school.
  • 5-7 years of marketing experience with software, SaaS-based, or technology products in B2B space.
  • Strong knowledge of events, content, and digital marketing techniques for inbound marketing.
  • Excellent stakeholder management skills.
  • Proficient in MS Office Suite and marketing automation tools.

About Cvent

Cvent is a comprehensive event marketing and management platform for event professionals, offering software solutions to hotels, special event venues, and destinations.



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