Digital Content Marketing Specialist

3 weeks ago

Ahmedabad, Gujarat, India Entigrity Full time
Job Title: Associate Content Writer

We are seeking a skilled and versatile digital writer to join our marketing team at Entigrity. As a Digital Content Marketing Writer, you will be responsible for crafting compelling and engaging content across various platforms to drive brand awareness, increase customer engagement, and support lead generation efforts.

Key Responsibilities:
  • Develop creative and engaging content for a range of marketing channels, including blog posts, landing pages, website copy, social media posts, email campaigns, whitepapers, video scripts, and more.
  • Collaborate with cross-functional teams, including marketing, design, and product, to understand business objectives, target audience, and key messaging.
  • Conduct thorough research on industry trends, market insights, and customer preferences to inform content development and ensure relevance and resonance.
  • Write clear, concise, and persuasive content that aligns with brand guidelines, tone of voice, and marketing objectives.
  • Create captivating headlines, taglines, and calls-to-action that attract and retain the attention of the target audience.
  • Optimize content for search engine optimization (SEO) by incorporating relevant keywords, meta tags, and other SEO best practices.
  • Edit and proofread content to ensure accuracy, consistency, grammar, and adherence to brand standards.
  • Collaborate with graphic designers, videographers, and other content creators to develop multimedia content assets that enhance the overall storytelling experience.
  • Stay updated on industry trends, emerging content formats, and digital marketing strategies to incorporate innovative approaches into content development.
  • Track and analyze content performance using analytics tools to assess effectiveness and make data-driven recommendations for improvement.
Requirements:
  • Bachelor's degree in commerce, accounting, or a related field.
  • Minimum of 2 to 5 years of experience as a Content Marketing Writer, Copywriter, or similar role with a commerce background.
  • Portfolio or examples of short and long-form writing samples; please include a link to these or attach to your application.
  • Experience in writing for B2B accountancy, taxation, finance brands; direct experience working with product marketing and/or product teams for US, UK & Canada Geo.
  • Excellent writing, editing, and proofreading skills, with a strong command of grammar, punctuation, and style.
  • Ability to craft compelling narratives and adapt writing style for different target audiences for US, UK, Canada market for CPA, EA, CIA, AFSP, & so on and platforms.
  • Understanding of content marketing principles, strategies, and best practices.
  • Proficiency in SEO and keyword research to optimize content for search engines.
  • Creative mindset with the ability to generate innovative content ideas and storytelling approaches.
  • Strong organizational and time management skills to meet deadlines and manage multiple projects simultaneously.
  • Attention to detail and a commitment to delivering high-quality content.
  • A strong grasp on the tenets of editorial and creative storytelling.
  • A positive, solution-oriented attitude.
Preferred Qualifications:
  • Familiarity with content management systems (CMS) and basic knowledge of HTML with SEO functionality.
  • Experience with social media platforms, email marketing tools, and analytics platforms (e.g., Google Analytics).
  • Interest in learning digital marketing.

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