Content Marketing Specialist
1 week ago
About the Role:
The Communications and Content Manager will be responsible for creating engaging content, managing the school's brand presence, and executing effective communication strategies to engage stakeholders and promote the school's achievements.
Key Responsibilities:
Develop Compelling Storylines: Craft and deliver impactful stories that effectively communicate the school's strengths, values, and milestones to various audiences, including prospective students and parents.
Content Creation and Management: Produce high-quality content that aligns with the school's communication goals, including articles, social media posts, blog entries, and multimedia assets.
Event Planning and Coverage: Plan and oversee the comprehensive coverage of school events, ensuring high-quality documentation through pictures, videos, stories, and written reports.
Social Media and Online Reputation Management: Manage social media strategy, including content scheduling, audience engagement, and performance analysis, while monitoring online reputation and updating website content.
Brand Management: Ensure brand consistency across all communication materials, aligning with the school's brand identity and strategic messaging.
Collaboration and Strategy Execution: Act as liaison between the school and corporate marketing team, executing localized marketing strategies that support the school's strategic objectives.
Requirements:
- Bachelor's degree in Communications, Marketing, Journalism, or a related field
- Proven experience in content creation, brand management, and social media strategy
- Strong proficiency in multimedia production, including photographs, videos, and graphic design
- Excellent communication, organizational, and project management skills
- Ability to work collaboratively and manage multiple projects in a fast-paced environment
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