Mobile Performance Insights Professional

1 day ago

Tiruppur, Tamil Nadu, India beBeeAnalytics Full time ₹ 8,00,000 - ₹ 12,00,000

At our organization, we are currently seeking a skilled Mobile Analytics & Attribution Specialist to deliver high-quality data and insights across mobile apps.

Job Description:

This is an excellent opportunity for someone who understands the complexity of mobile tracking, SDKs, MMPs, app store ecosystems, and knows how to connect the dots so marketing teams can see exactly which channels drive installs, engagement, and revenue. The ideal candidate will be responsible for implementing, auditing, and optimizing mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.

Key Responsibilities:
  1. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  2. Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  3. Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  4. Identify and resolve attribution discrepancies across platforms and reporting systems.
  5. Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  6. Document all technical setups and collaborate with performance marketing teams.
Required Skills & Experience:
  1. 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  2. Strong understanding of mobile attribution models and post-install event tracking.
  3. Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  4. Experience working with paid acquisition tracking for mobile apps.
  5. Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  6. Clear communication skills to bridge technical insights with marketing needs.

The ideal candidate will have strong analytical skills, attention to detail, and excellent problem-solving abilities. They will be able to work effectively in a team environment and communicate complex technical concepts to non-technical stakeholders.

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