Data-Driven Marketing Insights Specialist

2 weeks ago


Jamnagar, Gujarat, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 21,00,000

Job Title: Marketing Intelligence Specialist

We are seeking a skilled Marketing Cloud Intelligence specialist to deliver data-driven insights and reporting for our clients.

About the Role:

  • Work with our team to manage data streams and build marketing dashboards in Salesforce Marketing Cloud Intelligence (previously Datorama)
  • Develop expertise in Data Mapping, Normalisation, APIs, and TotalConnect
  • Utilize knowledge of pivot tables, calculated fields, and advanced visualisations to create compelling data stories
  • Collaborate with internal stakeholders and clients to drive commercial growth
  • Pursue continuous professional development and share knowledge with teammates and client partners

Requirements:

  • Minimum 3+ years' experience using MCI/Datorama, including managing data streams
  • A solid understanding of reporting metrics used within the marketing industry
  • Demonstrated experience building marketing dashboards in Salesforce Marketing Cloud Intelligence (previously Datorama)
  • Experience with related data streams and knowledge of marketing performance metrics (impressions, CTR, CPL, ROAS, attribution models)
  • A bachelor's degree in a relevant field


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