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**Job Summary**

We are seeking a skilled and innovative Senior Social Media Manager to oversee our social marketing mandate, develop Go To Market strategies, and manage influencer campaigns.

This role requires strong communication and presentation skills to represent the work well in forums with key stakeholders. The ideal candidate will be a great team player with an experimentative and dynamic mindset, willing to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.

The successful candidate will have a passion for and inquisitive about AI and new technologies. Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest benefits and features of AI tools is critical.

  • Briefing and Working with Agency Partners: We require someone to briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan.
  • Go To Market Strategies: Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Alignment and Execution: Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Trend Identification and Crisis Management: Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Paid Media Implementation:
  • Community Management: Inform and sometimes implement paid media to drive reach, and community management with a focus on identifying engagement opportunities and driving conversations between brand and users.