Marketing Campaign Coordinator

1 week ago

Chennai, Tamil Nadu, India beBeeInfluencer Full time ₹ 60,00,000 - ₹ 1,00,00,000
Influencer Marketing Specialist Job Description

Drive influencer-led initiatives and enhance brand visibility by building and executing tailored marketing strategies. Manage influencer collaborations and campaigns to build credibility and drive growth on social media platforms.

Main Responsibilities:
  • Develop and implement influencer marketing strategies for the beauty and personal care industry.
  • IDentify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
  • Plan and run targeted campaigns around product launches, seasonal promotions, and ongoing brand initiatives.
  • Collaborate with brand teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts and manage deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay up-to-date with trends in the beauty and personal care influencer space to keep the brand ahead of the curve.
Required Skills and Qualifications:
  • 2–3 years of influencer marketing experience preferably with beauty, skincare, haircare, or lifestyle brands.
  • Proven track record of managing impactful influencer campaigns.
  • Strong understanding of content marketing, creator trends, and Instagram-first strategies.
  • Excellent communication, relationship-building, and negotiation skills.
  • Familiarity with influencer tools and campaign analytics.
  • Ability to thrive in a fast-paced, high-growth startup environment.

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