SEO Specialist
3 weeks ago
The New Indian Express Group is a leading media house in India, with a rich history dating back to the 19th century. Our group publishes newspapers and periodicals in several languages, catering to a vast audience across the country.
Job ProfileWe are seeking a highly skilled SEO Specialist to join our digital team. The ideal candidate will have a strong background in SEO strategy, particularly within the web news publishing industry.
Key Responsibilities:- Develop and execute effective SEO strategies tailored to the needs of a digital news platform.
- Work closely with the editorial team to optimize news articles, features, and other content for search engines.
- Conduct in-depth keyword research to identify high-impact keywords and trends within the news industry.
- Manage all aspects of on-page and off-page SEO, including meta tags, URL structures, internal linking, and backlink strategies.
- Collaborate with web developers to ensure the site is optimized for search engine crawling, indexing, and ranking.
- Use SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor site performance, track rankings, and provide regular reports on SEO metrics.
- Analyze competitors' SEO strategies and develop counter-strategies to improve EDEX LIVE's competitive position.
- Stay updated on the latest search engine algorithms and ensure that EDEX LIVE's SEO practices remain compliant and effective.
- 3-8 years of hands-on SEO experience, preferably within the web news publishing or digital media industry.
- Strong understanding of SEO best practices and tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs).
- Proven track record of increasing organic search traffic and improving SERP rankings.
- Knowledge of HTML, CSS, and content management systems (CMS) like WordPress.
- Excellent analytical skills and attention to detail.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Strong communication and collaboration skills.
- Experience with local SEO, particularly within the education and lifestyle sectors.
- Familiarity with news cycles and the unique challenges of SEO for a news publishing platform.
- Advanced certifications in SEO, digital marketing, or related fields.
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