Amazon Devices Sr. Marketing Manager
7 days ago
About the Role: We are seeking an experienced marketing professional to lead and own customer-facing marketing initiatives and implement best-in-class strategies.
Key Responsibilities:
- Own the Devices Homepage strategy, balancing stakeholder priorities considering customer data, tenets, and business long-term goals.
- Owns the Homepage content calendar, partnering with internal creative teams to drive fresh and seasonal content, supporting discoverability.
- Rolls out Homepage experiments and new feature launches, leading localization and training local partner teams. Tracks and reports on Homepage performance.
- Partners with our BI team to measure and improve Homepage KPIs within specific Homepage experiences (Hero, Window Display, P13N).
- Leads the CX Vision for Devices including strategy write-up, implementation, and post-mortem.
- Acts as the onsite CX gate-keeper for Device brands in India.
Requirements:
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience leading go-to-market for consumer software or hardware product launches
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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