Digital Marketing Strategist

1 day ago


Gurgaon, Haryana, India Collegedunia Full time
Job Summary
    We are seeking a highly skilled Digital Marketing Strategist to lead our PPC campaigns across various platforms. The successful candidate will be responsible for creating and managing end-to-end campaigns, ensuring thorough research on traffic trends, relevant search terms/keywords, and their respective search volumes.

    Key responsibilities include monitoring campaign performance by analyzing keyword-wise costing and relative traffic consumption of competitors, providing actionable insights, and suggesting recommendations for continuous improvement. The ideal candidate will also develop PPC advertising strategies to meet specific marketing goals, such as lead generation, sales, or brand awareness, and optimize campaign budgets, bidding strategies, and bid to achieve ROI.

    Salary: $120,000 per year.

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