Content Creation Specialist
11 hours ago
Job Title: Content Creation Specialist
About Vidyamandir Classes:
We are a leading educational institution seeking a highly skilled Content Creation Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective content strategies across various social media platforms.
Estimated Salary: ₹900,000 - ₹1,200,000 per annum (dependent on experience)
Key Responsibilities:
- Develop and Design Original Content: Create high-quality, engaging content for social media platforms, including posts, videos, graphics, stories, etc.
- Write Captions and Copy: Craft clear, concise captions and copy tailored to each platform's audience.
- Create Engaging Content: Develop content that reflects the brand's tone, voice, and visual style.
Content Strategy:
- Plan and Implement Social Media Calendars: Assist in creating and executing social media content calendars that align with campaign goals.
- Stay Up-to-Date on Trends: Stay current with social media trends and best practices to ensure innovative and engaging content.
- Collaborate with Marketing Team: Work closely with the marketing team to develop content strategies that meet campaign objectives.
Platform Management:
- Schedule and Publish Posts: Schedule and publish posts across all relevant social media channels.
- Monitor Audience Interactions: Monitor and respond to audience comments, messages, and interactions in a timely manner.
- Maintain Brand Consistency: Ensure a consistent brand voice and presence across all platforms.
Performance Tracking & Optimization:
- Analyze Performance Data: Analyze and report on content performance using tools like Google Analytics, Meta Insights, etc.
- Optimize Content: Optimize content based on data and audience insights to drive higher engagement.
- Identify Opportunities for Improvement: Identify opportunities for improvement and adjust strategies as needed.
Collaboration:
- Work with Creative Teams: Collaborate with graphic designers, videographers, and copywriters to produce multimedia content.
- Coordinate with Influencers: Coordinate with influencers, partners, and external agencies when needed.
- Participate in Brainstorming Sessions: Participate in brainstorming sessions for new campaign ideas.
Community Engagement:
- Engage with Online Community: Engage with the online community by initiating conversations, responding to inquiries, and building relationships with followers.
- Identify Micro-Influencers: Identify and collaborate with micro-influencers and brand advocates.
Requirements:
- Bachelor's Degree: Bachelor's degree in Marketing or MBA Communications, Design, or related field.
- Proven Experience: Proven experience in social media content creation and management.
- Strong Proficiency: Strong proficiency with social media platforms (Instagram, Facebook, Twitter, YouTube).
- Excellent Communication Skills: Excellent communication and copywriting skills.
- Attention to Detail: Strong attention to detail and the ability to multitask.
- Data Analysis: Ability to analyze data and provide actionable insights.
- Creativity: Creativity and the ability to think outside the box.
Preferred Qualifications:
- Social Media Scheduling Tools: Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
- Social Media Advertising Platforms: Experience with social media advertising platforms.
- Photography/Videography/Animation: Experience in photography, videography, or animation is a plus.
Benefits:
- Competitive Salary: Competitive salary.
- Excellent Working Environment: Excellent working environment.
- Opportunities for Growth: Opportunities for professional growth and development.
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