Content Creation Specialist

11 hours ago


Delhi, Delhi, India Vidyamandir Classes Full time

Job Title: Content Creation Specialist

About Vidyamandir Classes:

We are a leading educational institution seeking a highly skilled Content Creation Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective content strategies across various social media platforms.

Estimated Salary: ₹900,000 - ₹1,200,000 per annum (dependent on experience)

Key Responsibilities:

  1. Develop and Design Original Content: Create high-quality, engaging content for social media platforms, including posts, videos, graphics, stories, etc.
  2. Write Captions and Copy: Craft clear, concise captions and copy tailored to each platform's audience.
  3. Create Engaging Content: Develop content that reflects the brand's tone, voice, and visual style.

Content Strategy:

  1. Plan and Implement Social Media Calendars: Assist in creating and executing social media content calendars that align with campaign goals.
  2. Stay Up-to-Date on Trends: Stay current with social media trends and best practices to ensure innovative and engaging content.
  3. Collaborate with Marketing Team: Work closely with the marketing team to develop content strategies that meet campaign objectives.

Platform Management:

  1. Schedule and Publish Posts: Schedule and publish posts across all relevant social media channels.
  2. Monitor Audience Interactions: Monitor and respond to audience comments, messages, and interactions in a timely manner.
  3. Maintain Brand Consistency: Ensure a consistent brand voice and presence across all platforms.

Performance Tracking & Optimization:

  1. Analyze Performance Data: Analyze and report on content performance using tools like Google Analytics, Meta Insights, etc.
  2. Optimize Content: Optimize content based on data and audience insights to drive higher engagement.
  3. Identify Opportunities for Improvement: Identify opportunities for improvement and adjust strategies as needed.

Collaboration:

  1. Work with Creative Teams: Collaborate with graphic designers, videographers, and copywriters to produce multimedia content.
  2. Coordinate with Influencers: Coordinate with influencers, partners, and external agencies when needed.
  3. Participate in Brainstorming Sessions: Participate in brainstorming sessions for new campaign ideas.

Community Engagement:

  1. Engage with Online Community: Engage with the online community by initiating conversations, responding to inquiries, and building relationships with followers.
  2. Identify Micro-Influencers: Identify and collaborate with micro-influencers and brand advocates.

Requirements:

  • Bachelor's Degree: Bachelor's degree in Marketing or MBA Communications, Design, or related field.
  • Proven Experience: Proven experience in social media content creation and management.
  • Strong Proficiency: Strong proficiency with social media platforms (Instagram, Facebook, Twitter, YouTube).
  • Excellent Communication Skills: Excellent communication and copywriting skills.
  • Attention to Detail: Strong attention to detail and the ability to multitask.
  • Data Analysis: Ability to analyze data and provide actionable insights.
  • Creativity: Creativity and the ability to think outside the box.

Preferred Qualifications:

  • Social Media Scheduling Tools: Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).
  • Social Media Advertising Platforms: Experience with social media advertising platforms.
  • Photography/Videography/Animation: Experience in photography, videography, or animation is a plus.

Benefits:

  • Competitive Salary: Competitive salary.
  • Excellent Working Environment: Excellent working environment.
  • Opportunities for Growth: Opportunities for professional growth and development.


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