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Brand Strategy Lead

7 days ago

Delhi, Delhi, India Smartivity Full time

**Company Overview**

Smartivity is a leading educational toy company that designs award-winning STEM DIY kits for children aged 3-14. With a global presence in 30 countries, we are trusted by over 7 million families.

**Job Description**

We are seeking a dynamic Brand Manager/ Marketing Manager to lead and manage all aspects of Smartivity's brand strategy. The ideal candidate will oversee brand communication, positioning, and campaigns across multiple channels, ensuring consistency and alignment with business goals.

The successful candidate will have:

  • Proven experience in brand management, focusing on consumer products or retail.
  • A strong understanding of digital marketing and social media strategies.
  • Excellent communication, analytical, and project management skills.

**Key Responsibilities**

  • Collaborate with creative teams to develop clear, consistent, and data-backed communication assets.
  • Develop comprehensive go-to-market strategies for product launches, focusing on market research, positioning, pricing, and multi-channel distribution.
  • Manage the social media calendar, increasing engagement, reach, and conversions.
  • Build and nurture online and offline customer communities to drive product advocacy and repeat sales.

**Requirements**

  • Bachelor's degree in Marketing, Business, B.Tech, or a related field.
  • 7-10 years of experience in a marketing role, with relevant experience in D2C/consumer goods industry.