Data Management

1 day ago

Bengaluru, Karnataka, India Onsurity Full time

We are seeking a skilled Data Management & CRM Specialist to play a pivotal role in activating/developing our cold database through strategic marketing nurture campaigns. This role requires a keen eye for data, a strong understanding of CRM systems, and a passion for driving customer engagement.

Responsibilities:
  • Data Management:
    • Cleanse, enrich, and segment cold database to identify high-potential leads.
    • Develop and maintain data quality standards and processes.
    • Collaborate with cross-functional teams to ensure data accuracy and consistency.
  • CRM System Management:
    • Configure and optimize CRM system (e.g., LeadSquared, HubSpot) to support marketing automation and lead nurturing.
    • Create and manage custom objects, fields, and workflows to track lead progression.
    • Implement Reporting based data-driven segmentation and scoring models to prioritize leads.
  • Marketing Nurture Campaign Activation:
    • Develop and execute targeted marketing nurture campaigns to engage cold leads.
    • Create compelling email sequences, personalized content, and automated workflows.
    • Track and analyze campaign performance metrics to optimize strategies.
    • A/B test different campaign elements to improve engagement and conversion rates.
  • Lead Scoring and Qualification:
    • Develop and implement lead scoring models to identify high-quality leads.
    • Collaborate with SDR team to qualify and hand off leads effectively.
    • Ensure clear lead dispositioning and accurate data entry into the CRM.
  • Data-Driven Insights:
    • Analyze customer behavior and campaign performance to identify trends and opportunities.
    • Generate actionable insights to inform marketing strategy and decision-making.
    • Reporting Based on objective modelling for lead disposition stages.
Qualifications:

- Bachelor's degree in Marketing, Business, Computer Science, or related field.

- Proven experience of 5 to 8 years in data management, CRM systems, and marketing automation.

- Strong understanding of marketing principles, including lead generation, nurturing, and conversion.

- Proficiency in CRM systems (e.g., HubSpot) and marketing automation tools.

- Excellent data analysis and problem-solving skills.

- Strong attention to detail and organizational abilities.

- Ability to work independently and collaboratively in a fast-paced environment.

This is an estimated salary range of $80,000 - $120,000 per annum, depending on location and experience. We offer a competitive compensation package that includes benefits such as health insurance, retirement plans, and paid time off.

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