Marketing Insights Specialist

1 week ago

Mumbai, Maharashtra, India beBeeAnalytics Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description

This role is focused on developing and delivering marketing analytics programs to drive business impact. The Marketing Analytics Manager will work closely with cross-functional teams to translate commercial needs into actionable insights.

The ideal candidate will have a strong background in analytics, media, and digital agencies or in-house analytics translator roles. They should possess excellent analytical skills, working with both structured and unstructured datasets.

The core responsibilities of this role include partnering with commercial teams to translate marketing analytic solutions into actionable insights, driving cross-market findings from ongoing MMM programs, and integrating MMM and performance marketing analytics to create a comprehensive view of business impact.

The successful candidate will be responsible for setting up analytics frameworks beyond MMM programs, helping the IBE team drive media tactics better, and building a practice of media simulations in APAC.

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