Strategic Marketing Process Optimizer
5 days ago
We are seeking a seasoned Marketing Operations Manager to drive strategic initiatives and optimize our marketing strategies.
**Key Responsibilities:**
- Technology Management: Assess, implement, and manage marketing tools for enhanced efficiency and effectiveness.
- Data Analysis: Analyze marketing metrics, generate reports, and provide actionable insights to inform business decisions.
- Campaign Coordination: Collaborate with cross-functional teams to optimize marketing campaigns and ensure seamless execution.
- Process Improvement: Continuously refine marketing processes to boost effectiveness, streamline operations, and improve lead management.
- Sales-Marketing Alignment: Foster collaboration between sales and marketing teams for efficient lead management and conversion.
Qualifications:
- A bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
- At least 2-3 years of experience in marketing operations.
- Proficiency in data management, including data mining, aggregation, extraction, and analysis of large databases from multiple sources using analytic tools.
- Experience with marketing automation tools such as ZoomInfo, Sales Navigator, or Apollo.io.
- Familiarity with CRM systems like Salesforce, Pardot, HubSpot, Eloqua, or Pinpoint is a plus.
- Strong analytical and problem-solving skills, with the ability to communicate complex ideas effectively.
- Proven experience in optimizing marketing processes and driving results.
- Excellent project management and organizational skills, with the ability to work collaboratively in a fast-paced environment.
Salary Range: $80,000 - $110,000 per year, depending on experience and qualifications.
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