Senior Public Relations Specialist

2 days ago


Kolkata, West Bengal, India beBeePublicRelations Full time ₹ 10,00,000 - ₹ 15,00,000
About the Role

This is an exciting opportunity to lead our communications strategy, media relations and brand reputation initiatives.

As a seasoned professional, you will be pivotal in driving our presence across traditional and digital platforms while managing client-facing PR campaigns.

Key Responsibilities:
  • Develop Strategic PR Campaigns: Enhance brand visibility and positioning through innovative PR strategies.
  • Build Relationships: Establish strong relationships with media outlets, journalists and influencers to secure press coverage.
  • Content Creation: Draft, edit and distribute press releases, media kits and thought-leadership articles.
  • Crisis Communication: Develop and implement crisis communication strategies to protect and enhance our reputation.
  • Media Monitoring: Monitor media coverage and provide insights, analytics and ROI reports to stakeholders.
  • Team Collaboration: Collaborate with internal teams to ensure message consistency across platforms.
  • Client Support: Assist clients with their PR mandates including product launches, press conferences and events.
  • Stay Updated: Stay informed about industry trends, competitor activity and emerging PR tools.
Requirements

To succeed in this role, you will need:

  • A bachelor's/master's degree in PR, Communications, Journalism or related field.
  • 4-7 years of experience in public relations, corporate communications or media strategy.
  • A strong network of media contacts across print, digital and broadcast.
  • Excellent written and verbal communication skills in English.
  • Proven ability to handle multiple campaigns, deadlines and stakeholders.
  • Familiarity with PR tools such as Meltwater, Cision or similar platforms.
  • Experience in an agency environment is a strong plus.


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