Senior Content Strategist

7 hours ago

Bikaner, Rajasthan, India beBeeCreativeLead Full time ₹ 18,00,000 - ₹ 20,00,000

Job Overview

About Our Team

We are a pioneering digital health-tech platform focused on haircare and hair loss solutions. Founded in 2019, our mission is to leverage technology and scale healthcare innovations to millions of Indians suffering from hair loss.

Our comprehensive approach encompasses clinically proven medicines, access to doctors, personalized hair coaching, customized diet plans, and more.

As a creative thinker who understands the modern consumer, you will develop and execute a content strategy that drives both brand engagement and conversion.

Main Responsibilities:
  • 1. Content Strategy & Planning: Develop and lead the overall content strategy for our audience segment, aligned with business objectives and marketing goals.
  • 2. Creative Content Development: Ideate and execute content for our website, email, blogs, landing pages, product pages, and brand campaigns.
  • 3. Performance Marketing Creatives: Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.

Key Skills:

  • Content strategy development and execution.
  • Content creation for various channels (website, email, social media, etc.).
  • Performance marketing campaign management.

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