Fresh Produce Category Strategist

2 days ago

Jaipur, Rajasthan, India beBeeCategory Full time ₹ 80,00,000 - ₹ 1,25,00,000
About Our Fresh Produce Opportunity

As a leading agri-supply chain company, our mission is to create a reliable and efficient fresh produce ecosystem.

Job Overview

We are seeking a strategic thinker to lead sourcing, sales, and category development for a diverse portfolio of vegetables and fruits.

Key Responsibilities:
  • Develop growth plans across vegetables and fruits, analyzing market trends, customer demand patterns, and procurement contracts.
  • Drive sales across ecommerce, quick commerce, modern retail, and institutional buyers, building strong customer relationships and closing deals to achieve revenue and margin targets.
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability, exploring import/export opportunities for off-season coverage.
Requirements:
  • A deep understanding of fresh produce value chains, including farm production, seasonality, mandi dynamics, imports/exports.
  • Proven sales experience with the ability to close deals and grow revenues, negotiation and vendor management expertise.
  • Strong analytical skills to track price trends, demand forecasts, and category economics, with the ability to work cross-functionally with supply chain, operations, sales, and finance teams.
  • An entrepreneurial mindset with a focus on execution, a graduate or postgraduate degree in Agriculture, Agribusiness, Supply Chain, or an MBA (preferred).
  • At least 6-10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains, with prior exposure to staples and fruits a strong advantage.

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