Digital Marketing Campaign Manager

2 days ago


Davangere, Karnataka, India beBeeEmail Full time ₹ 15,00,000 - ₹ 17,50,000
Job Overview

The role of a campaign strategist involves managing email marketing initiatives from start to finish. This includes planning, execution, and analysis of campaigns.


Key Responsibilities
  1. Develop strategic plans for end-to-end campaign execution, encompassing setup, data selection, rollout, and reporting.
  2. Build, launch, and optimize email campaigns across various platforms using Oracle tools (Responsys, Unity, Infinity IQ).
  3. Establish and maintain customer workflows, segmentation, and targeting strategies.
  4. Extract insights from complex datasets and provide actionable recommendations to internal teams and clients.
  5. Compose and execute SQL queries using advanced PL/SQL concepts for audience creation and performance optimization.
  6. Conduct A/B testing and hyper-personalization campaigns to enhance engagement.


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