Diligent Data Strategist

**Job Description**

We're looking for a skilled Data Engineer to join our team as a Marketing Platform Specialist. This role is for someone who will dedicate themselves to extracting every possible byte of data from marketing platforms - the kind of person who gets excited about discovering hidden API endpoints and undocumented features.

The Mission:
Your singular focus is to extract every drop of value from powerful marketing platforms. Where others use 10% of a tool's capabilities, you'll uncover the hidden 90% — from granular auction insights to ephemeral algorithm data. You'll build the intelligence layer that enables others to scale smarter, faster, and with precision.

**Key Responsibilities**

• Reverse-engineer APIs across Meta, Google, TikTok, and others to extract hidden attribution data, auction signals, and algorithmic behavior
• Exploit beta features and undocumented endpoints to unlock advanced data streams
• Capture ephemeral data before it disappears — attribution snapshots, pacing drift, algorithm shifts
• Build real-time monitoring datasets to detect anomalies, pacing issues, and creative decay
• Scrape competitor websites and dissect tracking logic to reveal platform strategies

**Business Scaling & Optimization Datasets**

• Build granular spend and performance datasets with dayparting, marginal ROAS, and cost efficiency metrics
• Develop lookalike audience models enriched with seed performance, overlap scores, and fatigue indicators
• Create auction intelligence datasets with hour/geo/placement granularity, bid behaviors, and overlap tracking
• Design optimization datasets for portfolio performance, campaign cannibalization, and creative lifecycle decay
• Extract machine learning signals from Meta Advantage+, Smart Bidding configs, and TikTok optimization logs
• Build competitive intelligence datasets with SOV trends, auction pressure, and creative benchmarks

**Advanced Feature & AI Data Engineering**

• Extract structured data from advanced features like predictive analytics, customer match, and A/B testing tools
• Build multimodal datasets (ad copy, landing pages, video) ready for machine learning workflows
• Enrich historical marketing data using automated pipelines and AI-powered data cleaning

**Unified Customer & Attribution Data**

• Build comprehensive GA4 datasets using precise tagging logic and event architecture
• Unify data from Firebase, Klaviyo, Tealium, and offline sources into full-funnel CDP datasets
• Engineer identity resolution pipelines using hashed emails, device IDs, and privacy-safe matching
• Map cross-device customer journeys with detailed attribution paths and timestamp precision

**Snowflake Architecture & Analytics Enablement**

• Design and maintain scalable, semantic-layered Snowflake datasets with historical tracking and versioning
• Use S3 and data lakes to manage large-scale, unstructured data across channels
• Implement architectures suited for exploration, BI, real-time streaming, and ML modeling — including star schema, medallion, and Data Vault patterns
• Build dashboards and tools that reveal inefficiencies, scaling triggers, and creative performance decay

**Requirements & Qualifications**

• 3+ years as a Data Engineer with deep experience in MarTech or growth/performance marketing
• Advanced Python for API extraction, automation, and orchestration
• JavaScript proficiency for tracking and GTM customization
• Expert-level experience with GA4 implementation and data handling
• Hands-on experience with Snowflake, including performance tuning and scaling
• Comfortable working with S3 and data lakes for semi/unstructured data
• Strong SQL and understanding of scalable data models

**What We Offer**

• Opportunities to grow professionally and personally
• Flexible remote work arrangement
• Collaborative team environment
• Chance to contribute to innovative projects