Senior Marketing Data Specialist
2 days ago
About the Role
We are seeking a skilled Data Engineer to lead our marketing data initiatives. This role involves crafting high-quality datasets in Snowflake that drive advanced analytics and machine learning across the business.
The Mission
Our goal is to extract every valuable piece of data from powerful marketing platforms, uncovering hidden insights and capabilities that others may miss.
What You'll Actually Do
- Platform Data Extraction & Monitoring:
- Reverse-engineer APIs to extract attribution data, auction signals, and algorithmic behavior.
- Build real-time monitoring datasets to detect anomalies and pacing issues.
- Business Scaling & Optimization Datasets:
- Develop granular spend and performance datasets with dayparting metrics.
- Create lookalike audience models enriched with seed performance and overlap scores.
- Advanced Feature & AI Data Engineering:
- Extract structured data from predictive analytics, customer match, and A/B testing tools.
- Enrich historical marketing data using automated pipelines and AI-powered data cleaning.
- Unified Customer & Attribution Data:
- Build comprehensive GA4 datasets using precise tagging logic and event architecture.
- Unify data from Firebase, Klaviyo, Tealium, and offline sources into full-funnel CDP datasets.
- Snowflake Architecture & Analytics Enablement:
- Design scalable, semantic-layered Snowflake datasets with historical tracking and versioning.
- Implement architectures for exploration, BI, real-time streaming, and ML modeling.
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