Ecommerce Growth Strategist

1 day ago

Vijayawada, Andhra Pradesh, India beBeeExecutive Full time ₹ 9,00,000 - ₹ 12,00,000

At the forefront of e-commerce innovation, we're seeking a visionary Shopify executive to spearhead the growth and optimization of our digital storefront.

Key Responsibilities
  • Pioneering the development and scaling of our Shopify platform, driving revenue expansion through data-driven strategies and creative marketing initiatives.
  • Strategically managing product catalogs, collections, and navigation to enhance user experience and drive conversions.
  • Creating compelling landing pages, festive drops, and limited-edition launches to captivate customers and fuel engagement.
  • Implementing effective fashion merchandising flows, including 'Shop the Look,' age/size collections, and gifting bundles.
  • Conducting A/B testing on product pages, checkout, and CTAs to optimize conversion rates and customer journeys.
  • Fostering loyalty and retention through abandoned cart recovery, loyalty/referral programs, and repeat purchase flows.
Growth & Conversion Optimization
  • Tracking key performance indicators: Conversion Rate, Average Order Value, Lifetime Value, and Repeat Purchase Rate.
  • Analyzing cohort behavior and funnel insights to inform strategic decisions and drive business growth.
  • Sharing actionable growth dashboards and insights with leadership to facilitate informed decision-making.
Campaign Execution & Scaling
  • Executing targeted campaigns, collection drops, and influencer-led activations to amplify brand awareness and drive sales.
  • Optimizing product pages and collections for search engine optimization and discoverability.
  • Enabling reviews, user-generated content, and community-building features to foster trust and loyalty.
  • Exploring and integrating innovative Shopify apps to unlock growth opportunities.
Requirements
  • 2–4 years of hands-on Shopify management experience in a direct-to-consumer fashion, apparel, or lifestyle brand.
  • A proven track record of scaling revenue through Shopify, leveraging CRO, AOV, and retention strategies.
  • In-depth knowledge of Shopify apps, integrations, and growth tools.
  • Familiarity with Google Analytics 4, Facebook Pixel, and marketing attribution.
  • A unique blend of analytical and creative thinking, with an eye for both fashion and user experience.
About the Opportunity

This is a chance to own and scale one of India's fastest-growing D2C fashion brands, collaborating closely with founders and enjoying competitive compensation and a steep learning curve in the D2C ecosystem.

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