Senior Brand Strategist
3 days ago
Job Overview:
A key position exists for a seasoned brand strategist to drive long-term brand growth and recognition.
Key Responsibilities:- Develop and implement a comprehensive brand vision, aligning with the organization's strategic objectives and market opportunities.
- Oversee multi-channel brand governance, ensuring consistency and cohesion across all communications, PR efforts, and customer-facing materials.
- Drive industry recognition through thought leadership initiatives, including white papers, conference participation, and strategic partnerships with influential financial institutions.
- Conduct in-depth market research and gather customer insights to refine the brand's messaging and guide product development decisions.
- Establish and track performance metrics for brand awareness and recall, refining strategies based on data-driven insights.
- Minimum of 7 years of experience in brand strategy, branding campaigns, and communications in fast-paced environments.
- Demonstrated ability to increase brand recognition and recall through innovative and strategic initiatives.
- Proven leadership skills, with experience working across multiple teams to deliver cohesive brand experiences.
- Excellent analytical skills, with the ability to interpret complex data and translate it into actionable branding strategies.
- Bachelor's degree in Marketing, Communications, or a related field. An MBA or equivalent advanced degree is highly desirable.
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