Key Player in Business Growth

4 days ago

Erode, Tamil Nadu, India beBeeMarket Full time ₹ 60,00,000 - ₹ 1,20,00,000
Market Development Representative Job Description

We are seeking a skilled Market Development Representative to join our team.

This role involves working closely with global business teams to research companies, qualify leads, and engage prospects through various channels. The successful candidate will have excellent communication skills, strong research abilities, and the ability to work in a fast-paced international environment.

Main Responsibilities:

  • Gather market intelligence and research customer accounts through public and private data sources.
  • Qualify and score inbound leads to identify key companies and personas for maximum campaign effectiveness.
  • Monitor public information sources to augment accounts, leads, and opportunities with relevant data.
  • Develop personalized strategies for engaging prospects using email, social media, and other channels.
  • Quickly follow up on marketing campaigns to create account intelligence briefs for Sales and Account Managers.
  • Leverage teammates to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities.
  • Work with partners to enrich, cleanse, and triage account data.
  • Engage with functions to understand business priorities and document activity in Salesforce.

Required Skills and Qualifications:

  • 2-6 years of experience in Market Development, Business Development, or similar roles.
  • Ability to effectively research, qualify, and react to leads and business opportunities.
  • Bachelor's degree or equivalent graduation education.
  • Experience with Salesforce.com, Marketo, or similar applications.
  • Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).
  • Precise, professional communication style through both written and verbal channels.
  • Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy.
  • Proven experience working closely with cross-functional teams.
  • Ability to work in a fast-paced international start-up environment.

Benefits:

  • Opportunity to work with a global business team.
  • Chance to develop personalized strategies and engage prospects.
  • Experience working with multiple stakeholders and functions.
  • Development of strong research and analysis skills.

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